Vidmob

Branding, Content, and Strategy

About The Client

Vidmob is the category-defining leader in creative intelligence. As Creative Director, I helped shape the companyrsquo;s visual identity, brand narrative, and cross-channel marketing strategy. I led the development of thought leadership reports, video content, events, social media, and integrated campaigns. These efforts helped earn Digidayrsquo;s Best Use of AI in Marketing Analytics Award while driving significant growth and lead generation through brand marketing and strategic initiatives.

The 2026 Creative Data Summit hosting some the biggest brands in digital marketing. I designed the look and feel, drove the “Decode the Future” narrative, produced downstream content, and helped to organize and run the event.

I wrote, directed, and produced an explainer video that simplied Vidmob’s complex story.

We conducted a research study with Kellanova that found Vidmob’ platform accurately predicted better-performing creative 84% of the time. The resulting white paper went on to win Digiday’s Best AI in Marketing Award.

I helped position Vidmob as the category leader, then built a comprehensive, AI-ready brand center to equip sales and marketing teams with the tools and messaging needed to communicate to prospective and existing clients.