Integrated Campaign

About The Project

In addition to my career as a Creative Director, I am also a musician and singer/songwriter. When I released my first solo record, The Story of Everything in 2015, I developed a branded campaign to promote it. I raised funds for the campaign through a successful Kickstarter campaign and used the money to produce videos, social media content, and special edition packaging and posters for a short tour.

I raised funds for my campaign through a social media campaign that offered incentives like YouTube song requests and other rewards.

I produced hand-printed special edition packaging at The Arm in Brooklyn, using polymer plates and a Vandercook press.