Paid Social Campaign

About The Project

CVS Health store brand products are a smart buy. We created two dozen paid social spots to show how: through rigirous testing and commitment to quality. I led the team to storyboard, art direct, and shoot on-site at the testing facility. My team also led the branding, design, and execution of the "Get CVS Smart" campaign.

We used various seamlesses and straight on framing to add a modern feel and to compliment the color of the product.

Shooting at the testing site required creative solutions, like creating mini-sets with colored seamless backgrounds.

Inspired by the stopping power of “how it’s made” TikTok videos, we showed the testing process to drive conversion.

We partnered with our in-store team to create Get CVS Smart kiosks.