Paid Social Campaign

About The Project

CVS Health's store brands are a smart buy. We showed how through their rigirous testing a digital campaign of 15-second videos. Sometimes short and sweet can engage and even be kind of pretty.

Shooting at the testing site required creative solutions, like creating mini-sets with colored seamless backgrounds.

Inspired by the stopping power of “how it’s made” TikTok videos, we showed the testing process to drive conversion.

We partnered with our in-store team to create Get CVS Smart kiosks.