Shingrix Launch Campaign

About The Project

Shingrix was the first vaccine approved to prevent shingles in people aged 50 and older. My team focused on digital marketing, creating a website that provided vaccine information, a social media campaign, and an unbranded content hub that featured personal stories of the disease. The campaign also included a TV spot, which we leveraged for images, directing an onsite photographer to shoot stills from the storyboards.

Following strict FDA regulated guidelines we build digital assets for a number of touchpoints.

I directed stills from the TV shoot to built a library of branded photography.

By creating an additional unbranded content hub about shingles, we were able to increase awareness about the disease and increase domain authority.

We developed a look and feel that felt similar to editorial content read by our target audience, to increase authencity.