Q-tips Website

About The Project

Q-tips, a household essential, sought to showcase their unique ways to use the product. The #QtipsHacks campaign was a hit among makers, DIY enthusiasts, and influencers looking to elevate their craft game. We create original content and provided hackable “recipes”. Q-tips not only engaged but also boosted sales in a market they already dominate.

“For life’s Hackable Moments.” The hub came to life thorugh studio photography that used rich colors and table top shots.

We developed a template for recipe-like instructables to help our makers imagine a more cheerful world.

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We built a content hub and used social media to share the fun.