360 Campaign

Portfolio home

About The Project

CVS Health led the effort to vaccine millions of Americans for COVID-19. The digital campaign, with impressions in the billions, asked a simple question: what are you #OneStepCloser to? We helped to galvanize a weary nation with the excitement of what's next and saved a few lives in the process.

We created stickers and vaccination cards to encourage people to share what they we're one step closer to. Their stories flooded social media.

We used social platforms to meet people where they are.

An instagram filter brought excitement to a sterile post vaccination waiting room.

With our agency partners, we used a TikTok dance to spread the word — with an orignal song by Domino Saints.