Barnes & Noble’s NOOK launched its audio book app to compete with Audible. We created a digital campaign to increase awareness on a shoestring budget. We used owned, paid, and earned media to drive adoption of the free app.
Blissful escapism was the narrative that guided the “Storytime Anytime” and “#WhereYouListen” campaigns.
We drove engagement by simply asking NOOK Facebook and Twitter followers which books they were listening to and where.
We partnered with companies like Amtrak to promote popular audiobooks to commuters.