Digital Product Design and Branding

About The Work

At the dawn of streaming video, I led a number of digital product initiatives for NBCUniversal. We used the term, "TV Everywhere" which described a user experience not limited to one app, website, or screen. As Creative Director, I designed websites for brands like MSNBC, Syfy, USA, and NBCUniversal. I led the interface design for the video product and more. Much of the work my team and I did set the ground work for the conventions seen across streaming apps today.

Zeebox was a “second screen” experience that allowed viewers to interact as they watched.

My team focused on interface details like schedule interfaces and the video player controls I personal created.

We designed bespoke screening room experiences for the EMMYs and others.

I also led the branding and design of the gamification effort, including the design of mini games and destinations like Character Arcade.