At the dawn of streaming video, I led a number of digital product initiatives for NBCUniversal. We used the term, "TV Everywhere" which described a user experience not limited to one app, website, or screen. As Creative Director, I designed websites for brands like MSNBC, Syfy, USA, and NBCUniversal. I led the interface design for the video product and more. Much of the work my team and I did set the ground work for the conventions seen across streaming apps today.