B2B / SaaS Branding

About The Work

At Weber Shandwick, I led visual design and art direction for Mediaco: an agency offering focused on emerging tech, brand publishing, digital media, and a software solution called Mediaco Publish. We marketed the platform directly to clients and brands.

Our team provided thought leadership around tech and media. We hosted events like tech tastings to spread the word.

We earned credibility through a newsletter, speaking engagements, and a content hub called Media Decoded.

Mediaco Publish, our homegrown brand publishing software, grew to support itself through the revenue it generated.