Site Redesign

About The Project

LG was looking to redesign their eComm experience so that it was easier to browse. The challenge was designing a responsive experience that was deeper than just a catalog of products. We mixed feature content with best-in-class product pages and integrated reviews from across the web.

“Press-able” interface elements helped show a clear path for mobile users.

We designed the experience to feel like a shopping portal, making users more likely to seek out a path to purchase.