Conduit Labs

About The Work

Conduit Labs was a gaming startup that emerged from the MIT innovation accelerator. Our team was tasked with creating their identity and website, which we based on doodles they had left up on their office whiteboards during our initial meeting — showing their creative spirit. I led the design of an interactive website that showcased their capabilities and approach, which won several awards. The website played a crucial role in securing their acquisition by Zynga.

The website worked like a tracking shot, moving around an imaginary whiteboard. The menu system was based on a character I had drawn as a child.

The big dea was that they brought their games to life through a combination of social, play, and instant “ingredients.” The idea inspired the rainbow that weaves itself through the site.