Content Campaign

About The Project

The Coca-Cola Company is committed to creating a more sustainable planet through its World Without Waste program. We showed how sometimes zero value has the most value — and the most stopping power. We used video and editorial to show disruptive initiatives like the one in Greece where Coke is using recycled printable plastic to transform bottles into useful items for the public.

How can we reach a ‘Zero Waste City’? Initiatives like 3D printing public furniture and teaching communities to recycle at the beach.

The paid campign linked off to deeper content on how Coca-Cola is commited to the true value of zero.