App Redesign

About The Project

As the leader of a team tasked with redesigning the visual design of The Bloomberg Professional App, I facilitated group discussions and breakout sessions to generate three fresh and innovative concepts. Our "Future Perfect" concept, presented below, draws upon legacy elements to craft a sleek and modern aesthetic. The result is a visually stunning design that both honors the past and embraces the future.

Stock prices updated in real-time. We used simulated color burn as a way to show their movement over time.

The existing app used white text on black type. We proposed softening the black with a blue and an optional day/night mode to reduce eye strain.

The customizable menu feels cool and sophisticated. We used the dashboard of an Audi or BMW as inspiration.