Alexa Skill

About The Project

Michelob Ultra is brewed for the calorie-conscious, with only 95 calories, the lowest of any beer. To speak to that audience, we conceptualized, pitched, and created a voice-guided workout experience for Amazon Alexa. The skill includes celebrity coaches like B.J. Gaddour and offers 12 unique workouts, allowing users to earn their 95 calories one workout at a time.

Creating user flows based solely on voice interaction was an interesting challenge.

I personally illustrated over 60 different exercises, which appeared on the companion app.