360 Campaign Pitch

About The Project

I developed a conceptual campaign for CitiBike. It leveraged its near-zero carbon footprint as a clear benefit to position it as a superior mode of transportation in the city. Utilizing data and technology, I aimed to craft a unique and engaging narrative.

By showing that even public transportation creates CO2, I tried to show Citibike as an eco alternative.

Engaging editorial targeted a highly educated audience.

In cab screens target commuters directly.